Running an online business? It is essential to track results in correct way, otherwise all your marketing decisions will be incorrect.
Reports & Analytics
- Keywords AnalysisKeywords are the main reason that users land at your website in particular. The right keyword selection is the hook to attract the right target group to your website.
Especially before a Website (re)launch a keyword analysis and subsequently, keyword strategy is the cornerstone for a website optimal structure and offers a content optimization that lands more visitors and leads.
For existing websites or e-shops, a successful optimization strategy serves as a basis for the creation of content that increases visibility and website traffic.
If you wish to open up new markets or product fields, a keyword analysis will show you the relevance of the category for the market. In addition, a competitive analysis can be created as a map of how the competition is positioned in this market in particular on the basis of search queries, keyword rankings, and visibility analyses.
- Competitor AnalysisA competitor analysis refers to an assessment of your competitor’s strengths ad weaknesses. Profiling your current and potential competitors is a process that provides both an offensive and defensive strategic context to identify opportunities and threats to your own business.
Identifying your competitors and analyzing their performance may boost your performance by:
- developing your Unique Value Proposition
- setting priorities based on your competitors’ strengths and weaknesses
- capitalizing on competitors’ weaknesses customers complain about
- benchmarking your growth against the competitor
- discovering market segments that aren’t fully provided by competitors
- identifying gaps between what your competitors offer and what the customers need
- etc.
- Google AnalyticsGoogle Analytics includes features that help users identify trends and patterns in how visitors engage with their websites. Features enable data collection, analysis, monitoring, visualization, reporting, and integration with other applications.
An advanced google analysis provides you a detailed overview on who is visiting your website, for how much time, how often, which pages, what hobbies, habits your user has, and further geographical and demographical data.
- Usability CheckA usability check provides you insight into your Website’s ease of use. Usability is comprised of learnability, memorability, efficiency, satisfaction, and errors. How easy is it for the average user to find the necessary information on your website?
Are your contact details in the right place and available to your user? Are the context and the content provided relevant to the provided services?
All this information combined with details about SEO and Technik gives you a precise understanding of your performance and how you can complete the necessary amendments in order to have better results.